A rich brand history of action sport & lifestyle brands
Since the establishment of Lush Productions in 1992, the company has built an active network of over 700 retail doors across Australian and New Zealand.
Lush Productions is a multi-faceted action sports company with expertise in wholesale distribution, licensing, retail and events. Boasting an impressive distribution portfolio of globally recognised skate, surf and streetwear brands, the company has built a reputation for unsurpassed service and quality within the industry.
Offering an end-to-end solution all of our brands and to manage it’s present and future success, We offer product development, customer service, sales, marketing and event management departments. Since the establishment of Lush Productions in 1992, the company has built an active network of over 700 retail doors across Australian and New Zealand. our retailer base consisted of approximately 400 independent surf, skate and fashion stores as well as key multinational accounts and select department stores, contributing a further 120 doors Australia-wide. Lush also services independent account base of approximately 80 stores in New Zealand. Long term alliances and strong bonds have been formed with all the key major retail players in Australia such as Ozmosis, City Beach, The Iconic and David Jones.
In 1998 after providing success as a leading distribution company, Lush Productions took on the licensing rights to Zoo York apparel. After many years of success Lush Productions overtook domestic sales in the USA and opened the worlds first ever Zoo York concept store in the Melbourne Emporium centre.
In 2010 Lush Productions acquired the Santa Cruz license and our team grew this brand to be the largest skate apparel brand in Australia. With brands growing year on year Lush became the driving force of fashion within the skate/surf/street and outdoor market.
More recently In October, 2025 Hurley - one of the world's most recognised surf and lifestyle brands, announced the appointment of Lush Productions as the official licensee for the Australasian region. This new partnership strengthens Hurley's commitment to delivering innovative, premium surfwear and lifestyle products across this important market. With an established network of national retailers and specialty surf, skate, and snow partners, Lush is well positioned to elevate Hurley's reach and relevance throughout the region.
Lush Productions also own proprietary brand Resolve Clothing. Furthermore, we operate D2C online under the Street Machine banner.
